This is Part 2 of Building Trust with your Website – in the last post I addressed WHY you have a website and some of the bigger Trust-Breakers that happen in a website which included:
- Poor functionality such as broken forms or broken links
- Quality Pain Point such as bad grammar or punctuation
- User-friendly issues such as too much content
Today, I’d like to flip the coin and talk about the Trust-Builders in website and how you can continue to improve your website. They include:
- Functional (on all platforms, including mobile devices)
- High Quality
- User Friendly
Trust Builder #1 – A Functional Website
What does a functional website look like? it usually
- Loads quickly: (3-5 seconds)
- Works on all devices: The website adjusts automatically to the device it’s on
- Links: all are up to date and load quickly
- Forms: up to date and get regular tune-ups (goes to right email address!)
Want to see if your website is functional? Is your current business website mobile-friendly?
Go to https://search.google.com/test/mobile-friendly and enter your URL and immediately know if your site is mobile-friendly.
Trust Builder #2 – High Quality
A high quality website possesses:
- Corrected grammar and spelling – active voice, short clean sentence structure, scannable headers
- Current design style – large vs. small images, readable fonts and colors, proportional text vs. white space, scalable design, break up text with headers, images and color blocks, avoid impersonal stock photography
- Content is relevant, useful, & compelling – don’t talk about yourself too much, focus on the benefits to your clients, make it crystal clear for your clients that they are on the right website by speaking directly to their needs and wants
Concerned that you don’t have a high quality website or content? A trusted copywriter or editor can make a huge difference. Contact me, I’d be happy to refer you to one of our trusted and reliable partners.
Trust Builder #3 – User-Friendly
A user-friendly website contains:
- Organized, easy to find contact info – include email address, phone number (mobile clickable) on every page as well as contact form
- Simple navigation – make information easy to find and actions easy to take, don’t bury them in menus and several clicks away where people won’t find them
- Using words familiar to your clients and audience – don’t scare clients away with industry jargon! Use everyday language and terms to describe what you do, how you help them, and how they can benefit from working with you
Concerned that your website might not be user-friendly? Ask a colleague or two to go through your website and pretend they are a customer. Have them use all of the forms, sign ups, etc and see if they work properly.
Now that you know the importance of having a trust-building website to support your practice, are you going to take action and do some of the actions I gave you in this blog post?
What’s stopping you or holding you back from turning your website into a trust-building website?