Is Your Website Working For or Against Your Company or Firm?

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Is your website working for or against you

Is your website working for or against your company or firm? Are you ready to upgrade your website? How do you even know where to start?

Here’s some great tips to get you going and moving in the right direction.

1) It’s Difficult to Add Content or Update Your Site. 

The type of problem is most common when a client has an old website that was build in code, not using something like WordPress, a content management system (CMS). WordPress is a standard in web design and  WordPress websites makes up over 30% of the internet. There are 1,000s of web designers who know WordPress who can help you and are affordable to hire. WordPress is OpenSource (link to explain) and free for anyone to use. It’s not owned by any company!

Also, when you hire a web designer or firm to build your website in WordPress, make sure they are using a theme that can easily be updated and maintained. Ask and get details on their theme. Find what kind of maintenance packages they have.

We have our clients on Security plans, a monthly subscription that takes care of monthly website backups, monitoring your website against hackers, and keeping all components of your website up to date.

 2) Your Website Isn’t Mobile Friendly and Can’t be Used on All Devices.

63.4% of all mobile phone users will access the Internet from their mobile phone. 57% of users say they won’t recommend a business with a poorly-designed mobile site. (socPub)

Years ago, web designers only needed to build websites for laptop and desktop viewing. Things have completely changed and now we are starting to develop websites mobile-first.

Clients expect a seamless experience from all of these entry points of a website. They want to be able to do the research on their phones and share the information they’ve found with friends and colleagues. It should be easy for them to call or email you on from your website on their phone. Don’t lose out on these people as customers, ensure that your site is mobile friendly. Here’s how to know whether your site is optimized for mobile. Go to https://search.google.com/test/mobile-friendly and enter your URL. It will tell you whether your site is mobile-friendly, and even list some of the specific issues that need to be fixed.

3) Stale Content and Outdated Design.

Change happens quickly these days.  Your services, staff, focus, location, and more evolve and change. Is the content on your current website reflecting what you are currently offering? I can’t tell you how many times I’ve met with a business and they immediately tell me NOT to look at their website. The business is embarrassed by the site and say it’s not current or not up-to-date. 

A trust-building website is critical to potential clients wanting to hire you and provides validation of who you are and what your business provides. A website only has a shelf-life of 3-4 years (see other blog post) 

75% of user judgment about your business’s credibility is based on your website’s design. – University of Surrey

4) The Website is Hard to Navigate and Causes People to Leave

When’s the last time you had someone walk through your site? Web design is changing all the time and the simpler you can deliver your message, the better. 

There are a lot of websites out there with A LOT of content and it’s not helping them convert clients.

It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. (Sweor.com)

Do you have call to actions on the homepage of your website and other pages as well?  Is your content and messaging easy to understand?

How about the navigation bar and tabs? How many pages do you have and how many do you really need? 

One thing I like to point out to clients is to check on their competition and see what they are doing. It’s quite insightful and possible to learn better ways to structure your website’s content so that it makes sense.

I also encourage clients to test out their website with a few of their own clients and see what their reaction is. Does the messaging make sense? Does it compel them to take action? Are buttons noticeable and functioning?

5) Functionality in the Website is Broken

48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring. (MarginMedia)

It’s vital to test out forms on your website from time to time and make sure they work. I’ve heard horror stories from clients about making changes to their newsletter signup or contact form and only realizing months later it didn’t work.

Test it once and test it again. 

These are simple actions to take but they can make or break the difference of getting a new client or losing them to the competition. 

Curious if your website is working for or against your company or firm? Find out today. Get a complimentary website audit.